And 29% of Americans now know someone who met a spouse or other long-term partner through online dating, up from just 15% in 2005.People in nearly every major demographic group—old and young, men and women, urbanites and rural dwellers—are more likely to know someone who uses online dating (or met a long term partner through online dating) than was the case eight years ago.Some 66% of online daters have gone on a date with someone they met through an online dating site or app, up from 43% of online daters who had done so when we first asked this question in 2005.Moving beyond dates, one quarter of online daters (23%) say that they themselves have entered into a marriage or long-term relationship with someone they met through a dating site or app.Some 22% of 25-34 year olds and 17% of 35-44 year olds are online daters.Online dating is also relatively popular among the college-educated, as well as among urban and suburban residents.
Even today, online dating is not universally seen as a positive activity—a significant minority of the public views online dating skeptically.
At the same time, public attitudes towards online dating have grown more positive in the last eight years: Additionally, 32% of internet users agree with the statement that “online dating keeps people from settling down because they always have options for people to date.” This is the first time we have asked this question.
In general, online daters themselves give the experience high marks.
Women are around twice as likely as men to ask for assistance creating or perfecting their profile—30% of female online daters have done this, compared with 16% of men.
Even today, the vast majority of Americans who are in a marriage, partnership, or other serious relationship say that they met their partner through offline—rather than online—means.